During every Pride Month in June for the past decade, Target has sold merchandise for LGBTQ customers, employees and allies. But this year, Target faced an anti-LGBTQ campaign that went viral on social media. Fueled by far-right personalities and on social media platforms, the anti-trans campaign spread misleading information about the company’s Pride Month products and its business practices. Hurting brands’ sales and reputations was the stated goal of the campaign: “The goal is to make ‘pride’ toxic for brands,” said right-wing commentator Matt Walsh on Twitter. “If they decide to shove this garbage in our face, they should know...