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  • Incredible New JCPenney Ad: We Screwed Up

    05/01/2013 9:18:30 PM PDT · by Olog-hai · 75 replies
    Business Insider ^ | May 1, 2013, 12:25 PM | Ashley Lutz
    JCPenney lost nearly a third of its customers in 2012. Now, in an unprecedented move, the company is admitting it totally screwed up. … Failed CEO Ron Johnson’s plan included ditching the company’s popular promotions program. Ideally, the strategy was meant to revamp JCPenney’s image and appeal to young people. In reality, it alienated long-time customers, while failing to draw in new ones. …