Trump set more than one record during the primary season. The most talked about is his earning more primary votes than any other candidate in the history of the republican primary system. Trump excelled in another category as well. He spent far less than any of his major opponents. It should be noted that not every dollar of spending is for advertising, but it is a significant part of total spending for most candidates. Numerous articles were written on Jeb Bush's scorched earth TV campaign that spent tens of millions and yielded so little in terms of results. During that...