Once again, patriots are learning the hard way that when you tether your identity to a for-profit institution, you’re setting yourself up to be disappointed. Black Rifle Coffee Company was supposed to be a company that countered the effete stereotypes of other coffee sellers. When Starbucks promised to hire refugees, BRCC pledged to hire veterans. The company ran a promotion donating free bags of coffee to police officers. Its products are adorned in pro-military, pro-police kitsch. Black Rifle was supposed to be the rare company willing to openly market to the majority of America that doesn’t enjoy riots, protesting the...