In... 1970, a Washington gossip columnist found herself seated at a dinner party next to rocket engineer Wernher von Braun. "One of the most fascinating men in the world has just moved to town," she gushed to her readers afterward. "The rocket genius is a brilliant conversationalist, extremely handsome and socially charming." It might seem odd to judge the mastermind of the Apollo program's Saturn V launch vehicle -- and, earlier, the German V-2 -- by his savoir faire. Yet Dr. von Braun's gift for talk and salesmanship, together with his technical skill and managerial prowess, were indispensable to his...