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  • Toyota wins case over Volvo 'safest car' claims

    03/12/2010 1:52:53 PM PST · by WesternCulture · 16 replies · 441+ views
    www.thelocal.se ^ | 03/12/2010 | Peter Vinthagen Simpson
    Sweden's Market Court (Marknadsdomstolen) has ruled that Volvo Car's marketing of its XC60 vehicle as the "safest in the world" is misleading and lacks supporting evidence. "Volvo has not presented any proof at all which verifies or even indicates that the XC60 is the safest in the world. Volvo's claim is a general one and clearly lacks substantiation," the court said in its ruling on a case brought by Japanese firm Toyota. Volvo has been warned that it will incur a fine of one million kronor ($140,000) if it does not desist from making the claims. The court based its...