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Yesterday morning I came across a Tim Pool video telling us that because Kid Rock and Dana White are back to supporting Bud Light, somehow we Normals have won the fight and somehow it's OK to drink Bud Light again. The short argument is that our grassroots boycott has caused Tranheuser Busch to take huge losses and make massive efforts to try to win back beer drinkers. That's the rationale, although I'm not so sure. Back in April I weighed in, Budweiser Has a Path to Redemption – Will they Take It? I laid out steps for them to take...

Dana White, the CEO of the Ultimate Fighting Championship (UFC), continues to vigorously defend Bud Light amid the ongoing boycott from conservatives, as some leaders of the boycott, like Kid Rock, are also caving. The boycott initially began in April after Anheuser-Busch, which produces Bud Light, sponsored transgender activist Dylan Mulvaney as part of its efforts to attract sales from a younger audience. The backlash from conservatives was swift, resulting in a steep decline in sales. Prominent figures from Kid Rock to country star Travis Tritt publicly showcased their displeasure with the brand. In the wake of the controversy, however,...

DANA WHITE: IF YOU’RE A PATRIOT, ‘YOU SHOULD BE DRINKING GALLONS OF BUD LIGHT’ Let’s check in with the Bud Light resurrection tour, which now includes Kid Rock, Peyton Manning and Dana White — for a price. In a new sitdown interview with Tucker Carlson, the face of the UFC, Dana White, who recently announced he was going into business with the beer brand, went to work attempting to broker peace between those who refuse to end their boycott of Bud Light and the beer brand which is now spending millions to resurrect its image.

WASHINGTON (TND) — Transgender activist Dylan Mulvaney was named to Forbes Magazine’s “30 Under 30” list this week. The list commemorates “young movers and makers changing the world,” according to Forbes. It has formerly featured figures such as singer Miley Cyrus and disgraced tech entrepreneur Sam Bankman-Fried. Sharing the news with her nearly 2 million Instagram followers, Mulvaney said the designation was a dream come true

Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand. The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium. The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign. The influencer, 26, partnered with the beer brand in April for their March...

“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”We now know that wasn't true. According to Steven Crowder's investigative team, a financial document has been uncovered that shows Bud Light paid $185,000 to Mulvaney, making the relationship the very definition of formal.

The US chief marketing officer of Anheuser-Busch InBev is stepping down amid the company's continuing slump in sales, following Bud Light's disastrous collaboration with transgender influencer Dylan Mulvaney earlier in the year. Benoit Garbe is set to leave his role at Bud Light's parent company at the end of the year, it was announced Wednesday, 'in order to embark on a new chapter in his career.' Serving as the company's CMO for just over two years, his tenure was marred by an April marketing debacle where a Bud Light partnership with Mulvaney led to a boycott by the brand's customers...

Bud Light continues to drag down sales for parent company Anheuser-Busch as the world's largest brewer reported a double-digit drop in US revenue last quarter. Anheuser-Busch InBev reported Tuesday that revenue in the US fell by 13.5 percent between July-September. The figure was based on revenue per 100 liters, a common measure for beer sales. Sales to US retailers were also down 17 percent, largely due to a drop in Bud Light demand, the company reported. Bud Light has faced months of protests and consumer anger since its ill-fated partnership with trans influencer Dylan Mulvaney in April. The company has...

SAINT LOUIS, MO — In an effort to repair the damage done to its image that resulted in it being relegated to "gay beer," beverage titan Bud Light has entered into a partnership with a sports organization where sweaty men in underwear hug and wrestle each other for extended periods of time. "This will totally fix things," said Bud Light marketing executive John Tenta. "We want to regain the market share we had when we were known as the go-to beverage for rugged, masculine consumers. That's why we're slapping our name and logo on a sport where men wear tiny...

UFC chief Dana White ripped into fans upset that he has signed a $100 million sponsorship deal with transgender agenda-pushing Bud Light, the beer brand that suffered serious financial losses after teaming with over-the-top trans activist and Tik Tok star Dylan Mulvaney. This week, UFC announced Tuesday that it had chosen Bud Light to sponsor its programs for the next six years with a $100 million deal. “Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” White said in a statement Tuesday. “There are many...

It must be nice to be Bud Light and its parent company, Anheuser-Busch InBev. Well, it’s probably not very nice to be the face of transgenderism run amok, to see sales crater because of it, and to lose even more in terms of goodwill with your core customer base. But it must be nice to just be able to throw untold amounts of money at your problems. (That’s not to say it’ll work … but it must be nice.).. ...As news of the new Bud Light partnership spread, so, too, did the generally negative backlash against it. Time to boycott...

UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year. The mixed martial arts organization revealed Tuesday it struck a multiyear deal with the beer giant involving the Bud Light brand having a heavy presence in UFC's content in its broadcasts and online beginning in 2024. "Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together," UFC CEO Dana White said in a statement Tuesday. "There are...

The UFC has signed a new partnership with Anheuser-Busch that makes Bud Light once again the official beer of the promotion, officials told ESPN on Tuesday. Sources told ESPN that it's the biggest sponsorship deal in UFC history. Terms were not disclosed. The multiyear contract, which begins Jan. 1, 2024, comes on the heels of the UFC merging with WWE under parent company Endeavor to form the new publicly traded company TKO last month. UFC and Anheuser-Busch had been partners for many years until 2017, when the UFC signed with Modelo. "Anheuser-Busch and Bud Light were UFC's original beer sponsors...

Bud Light has announced a $3 million scholarship project for families of America's fallen or disabled first responders - potentially as part of an effort to distance itself from culture wars after the Dylan Mulvaney partnership fiasco. The beleaguered beer brand's parent company, Anheuser-Busch, is providing the funds for affected spouses and children alongside Folds of Honor, its longest-standing charity partner of over 100 years. It comes after the popularity of the beer plummeted and sales dropped 30 percent when conservative consumers boycotted the drink over its partnership with 26-year-old transgender influencer Mulvaney in April.

Dylan Mulvaney, a young man who has been impersonating a teenage girl for the past two years, was named "Woman of the Year" by Virgin Atlantic Attitude Awards (a partnership of Virgin Airlines and Attitude Magazine--a bi-monthly celebrating the gay lifestyle). Editor Matt Cain called Mulvaney "a truly remarkable person who has had a surreally large impact in the advertising world. Her appearance on a can of Bud Light Beer ignited a boycott that knocked the brand off its top spot in the market and cost the company 30% of its market share. No single advocate for temperance has ever...

A California marketing firm linked to Bud Light’s disastrous tie-up with trans influencer Dylan Mulvaney has fired several top executives as part of a major restructuring, The Post has learned. San Mateo-based Captiv8 — which canned 13 staffers in July after top brass returned from a lavish junket to the French Riviera, as The Post reported — axed 30 employees, roughly 20% of its workforce, in the latest round of layoffs, multiple sources told The Post.

The maker of Modelo Especial said the discount beer label is seeing “remarkable growth” following Anheuser-Busch’s disastrous tie up with Dylan Mulvaney six months ago – and predicted that its momentum will continue. The Mexican-made beer, which unseated Bud Light as the No. 1 beer in the US in August, gained more market share than any other beer brand in the US over the summer, according to Circana. The label — which racked up $3.9 billion in sales in 2021, making it the biggest imported brand in the US, according to Statista — “achieved double digit growth” in the latest...

Bud Light, which has been displaced as the nation’s top-selling beer following the Dylan Mulvaney fiasco, is in danger of falling farther behind its rivals when retailers reset shelf space this fall. Wholesalers, industry experts, and a former Anheuser-Busch executive told ABC News on Friday that Bud Light could lose refrigerator space at retailers such as Walmart and 7-Eleven. “During a busy shopping period on a Friday or Saturday night, if you don’t have the beer available cold on the shelf, consumers pick something else,” former Anheuser-Busch InBev executive Anson Frericks told ABC News. Frericks said that shelf space is...

You might have thought that every other American company that witnessed the downfall of Bud Light as the number-one-selling brand of beer in the country after the Dylan Mulvaney fiasco would have made it a point to inform their marketing department, that going woke is not a winning marketing strategy and would not be approved. But going woke does seem to be the latest fad in the marketing industry. The latest brand that is attempting insanity and expecting a different outcome is Dove Soap. Dove is not only facing a boycott, but its entry into the woke arena comes with...

Transgender influencer Dylan Mulvaney said it would be “epic” to one day star in a beer advertisement at the Super Bowl — just months after her disastrous partnership with Bud Light sparked widespread backlash. Mulvaney, 26, fantasized about her future as she confessed in a wide-ranging interview with The Cut that the fallout from the Bud Light saga had been a “huge wake-up call” for her. “Maybe it’d be epic … if in like 10 years I got to do a beer commercial for a Super Bowl,” she said in the interview published Wednesday. The influencer, who rose to social...