Posted on 10/12/2023 4:43:05 PM PDT by CFW
A California marketing firm linked to Bud Light’s disastrous tie-up with trans influencer Dylan Mulvaney has fired several top executives as part of a major restructuring, The Post has learned.
San Mateo-based Captiv8 — which canned 13 staffers in July after top brass returned from a lavish junket to the French Riviera, as The Post reported — axed 30 employees, roughly 20% of its workforce, in the latest round of layoffs, multiple sources told The Post.
(Excerpt) Read more at nypost.com ...
BTW, Bud A/B's stock price closed today at $53.62. The day before Mulvany posted his "influencer" message featuring Bud Light on "X", the stock was at $66.73. That's quite a drop even in this current economy where people are cutting back on discretionary spending.
Molson's Coors was $51.08 on the same date, and is now at $58.06, so it is not as if people are cutting back on their beer drinking THAT much. They are just deliberately choosing another brand.
A lesson that should be learned is "Know Your Current Customer Base". For "all your base are belong to us" is true even in the beer business.
Dang Dylan Mulvaney didn’t kill it enough
That might work a little better than their previous "F*** Our Current Customer Base" strategy.
Every marketing textbook will eventually have a chapter devoted to this debacle.
They’re paying for Blight’s sins as well as their own. Those are simply that nobody thought to test the ads and tell the bosses what might happen. They were so busy patting themselves on the butt for being edgy and totally lasered in on what they imagined Today’s Consumers wanted a brand to do that they disregarded all standard practice and good sense and walked off the ledge. Stupid and arrogant should hurt.
They’ll all sue cuz they’s all queers
If they had a chapter on Gillette this might not have happened. They denied, buried and lost a staggering amount of market share.
IMO the normalization of rates will put an end to much of corporate America’s social activism.
I can understand no firm wanting to hire this company but ultimately in advertising a company gets what wants.
Budweiser wanted a Woke ad campaign and got it good and hard.
Did they think if they waited long enough to do this, that we would cut them some slack? I don’t drink, but I say, NO!
“Those are simply that nobody thought to test the ads and tell the bosses what might happen.”
They probably ran the promotion for a focus group. The problem, I suspect, was the focus group was probably all TRANS-Giblets. Of course, THEY loved it!
That and “New Coke.” Of course, New Coke might have been planned that way as a publicity stunt for “Coke Classic.”
LOL! Check this out! The lesbians are probably about tired of the guy (and Mulvaney IS a guy) stealing their places of adoration and awards.
“Biological Male and Infamous Bud Light Destroyer Dylan Mulvaney Named “Woman of the Year” by Best-Selling Gay Lifestyle Magazine “
https://www.thegatewaypundit.com/2023/10/you-cannot-be-serious-biological-male-infamous-bud/
They treated Captiv8 as their entry point to a shiny new toy, social media, thinking that the old rules no longer applied. Rookie mistake. Which is, unfortunately for Blight, what they were. Management had become comfortable with giving the marketeers a very loose set of reins regarding ads because that had, in the past, resulted in market dominance for two whole decades - under a much cannier and more creative team who was gone or discarded by then. Perfect storm.
I’m guessing that if the New Coke story isn’t in the marketing books by now, it will never happen.
first .
Dont hire indian invader firm for a American brand .
THERE IS ONLY ONE “MAGNUM” === TOM SELLECK
THERE IS ONLY ONE GUY FOR “QUANTUM LEAP” === SCOTT BAKULA
THERE IS ONLY ONE COKE CLASSIC
They not only did not know their customer base, the CEO, CFO, COO, did not even know their advertising staff.
“New Coke” was a bait and switch. Old Coke was made with cane sugar, classic Coke is made with corn syrup. It was all part of the switch over plan. Convince me I’m wrong.
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