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Modelo seeing ‘remarkable growth’ following Bud Light beer disaster
NY Post ^
| Oct. 5, 2023, 1:44 p.m. ET
| By Lisa Fickenscher
Posted on 10/06/2023 12:31:55 PM PDT by Red Badger
The maker of Modelo Especial said the discount beer label is seeing “remarkable growth” following Anheuser-Busch’s disastrous tie up with Dylan Mulvaney six months ago – and predicted that its momentum will continue.
The Mexican-made beer, which unseated Bud Light as the No. 1 beer in the US in August, gained more market share than any other beer brand in the US over the summer, according to Circana.
The label — which racked up $3.9 billion in sales in 2021, making it the biggest imported brand in the US, according to Statista — “achieved double digit growth” in the latest quarter, said Bill Newlands, chief executive of Constellation Brands.
The Victor, NY-based company — which also brews Corona in Mexico and distributes it across the US — said its beer sales grew by 12% in its most recent quarter ended Aug. 31 compared to a year ago.
Constellation raised its fiscal year earnings forecast to the high end of its previous guidance.
Retailers are increasingly giving up shelf space that Anheuser-Busch once commanded with its top brands, including Bud Light and Budweiser.
(Excerpt) Read more at nypost.com ...
TOPICS: Business/Economy; Food; Health/Medicine; History
KEYWORDS: beer; budlight; modelo
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To: Red Badger
It also does not hurt that most Hispanics and illegals who are in the US drink Modelo.
2
posted on
10/06/2023 12:35:13 PM PDT
by
isthisnickcool
(1218 - NEVER FORGET!)
To: Red Badger
I like the varieties they have with the peppers infused.
3
posted on
10/06/2023 12:38:40 PM PDT
by
sauropod
(I will stand for truth even if I stand alone.)
To: Red Badger
Smart companies will hire ad agencies that ‘look like America’ and NOT like a gay bathhouse...
4
posted on
10/06/2023 12:39:06 PM PDT
by
GOPJ
(MSNBC bimbos and pretentious 'men': "THE ELITE " ARE NOT "THE 1%". MAGA's not Marxist/Class envy..)
To: Red Badger
Modelo seeing ‘remarkable growth’ following Bud Light beer disaster Wasn't it Modelo that only a few years back used a map in their advertising showing the Western U.S. as "Azatland" and part of mexico?
5
posted on
10/06/2023 12:40:13 PM PDT
by
The Sons of Liberty
(Biden Crime Family and Dem Party - Two Wholly Owned Subsidiaries of the CCP.)
To: Red Badger
What time is it? Its Modelo time! 😉
6
posted on
10/06/2023 12:43:33 PM PDT
by
Georgia Girl 2
(The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
To: isthisnickcool
It also does not hurt that most Hispanics and illegals who are in the US drink Modelo.
Ironically, most of the people I have seen actually BUYING Bud Light around here ARE Hispanics. I think they just like a good price and don't follow the Gringo news closely.
7
posted on
10/06/2023 12:44:48 PM PDT
by
Dr. Sivana
("If you can’t say something nice . . . say the Rosary." [Red Badger])
To: isthisnickcool
And Mexican beers are actually pretty good! More flavor!
8
posted on
10/06/2023 12:44:53 PM PDT
by
livius
To: The Sons of Liberty
Wasn't it Modelo that only a few years back used a map in their advertising showing the Western U.S. as "Azatland" and part of mexico?
No. That was a spirits company.
9
posted on
10/06/2023 12:45:44 PM PDT
by
Dr. Sivana
("If you can’t say something nice . . . say the Rosary." [Red Badger])
To: isthisnickcool
The people I see drinking it aren’t that.
To: Dr. Sivana
11
posted on
10/06/2023 12:47:31 PM PDT
by
Rastus
To: The Sons of Liberty
Not even a Mexican company!
12
posted on
10/06/2023 12:47:53 PM PDT
by
Dr. Sivana
("If you can’t say something nice . . . say the Rosary." [Red Badger])
To: Dr. Sivana
I know a LOT of Hispanics and they are mostly very conservative and love Trump. They all drink Modelo.
13
posted on
10/06/2023 12:48:42 PM PDT
by
isthisnickcool
(1218 - NEVER FORGET!)
To: isthisnickcool
Mexican beers are really German beers.
14
posted on
10/06/2023 12:49:58 PM PDT
by
dfwgator
(Endut! Hoch Hech!)
To: isthisnickcool
Different subset of Hispanics. The ones I see buying the stuff look like landscaping foremen. They get what’s on sale at the Circle K or QT.
15
posted on
10/06/2023 12:51:17 PM PDT
by
Dr. Sivana
("If you can’t say something nice . . . say the Rosary." [Red Badger])
To: Red Badger
I started drinking Modelo in restaurants after the Bud Light brouhaha.
I actually like that beer. It's got a nice taste profile.
16
posted on
10/06/2023 12:55:38 PM PDT
by
SamAdams76
(6,390,901 Truth | 86,874,940 Twitter)
To: Red Badger
I tried the new Modelo Oro light beer and it is HORRIBLE!
17
posted on
10/06/2023 12:55:53 PM PDT
by
oil_dude
To: SamAdams76
My go to beer is Negra Modelo....love that stuff-
18
posted on
10/06/2023 1:01:47 PM PDT
by
Victor
(If an expert says it can't be done, get another expert." -David Ben-Gurion, the first Prime Minister)
To: Dr. Sivana
Yes. You are correct. Absolut is a Swedish company.
19
posted on
10/06/2023 1:05:49 PM PDT
by
The Sons of Liberty
(Biden Crime Family and Dem Party - Two Wholly Owned Subsidiaries of the CCP.)
To: Red Badger
Seems like the rouse to pivot is working.
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