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  • Hip-Hop Argot Meets Corporate Cant, All to Sell Chryslers

    08/13/2005 1:22:46 AM PDT · by nickcarraway · 31 replies · 1,133+ views
    New York Times ^ | August 5, 2005 | DANNY HAKIM
    The former chairman of Chrysler, Lee A. Iacocca, has been called a lot of things in his time, but Mocha Cocca and I-ka-zizzle are new. The nicknames come from Snoop Dogg - Mr. Iacocca's new sidekick in a Chrysler commercial that starts Saturday. Mr. Iacocca, 80, is Chrysler's most famous retiree and has been reprising his role as company pitchman. Now Chrysler is pairing the two in a commercial by the BBDO division of Omnicom Group aimed in part at overcoming Mr. Iacocca's demographic limitations. The commercial features the two men riding in a blue golf cart with spinning wheel...