Posted on 08/13/2005 1:22:46 AM PDT by nickcarraway
The former chairman of Chrysler, Lee A. Iacocca, has been called a lot of things in his time, but Mocha Cocca and I-ka-zizzle are new.
The nicknames come from Snoop Dogg - Mr. Iacocca's new sidekick in a Chrysler commercial that starts Saturday. Mr. Iacocca, 80, is Chrysler's most famous retiree and has been reprising his role as company pitchman.
Now Chrysler is pairing the two in a commercial by the BBDO division of Omnicom Group aimed in part at overcoming Mr. Iacocca's demographic limitations. The commercial features the two men riding in a blue golf cart with spinning wheel rims and is the latest promotion touting Chrysler's employee discount offer on many 2005 models.
"It's a great way to continue to break through the clutter," said Suraya DaSante, a spokeswoman for the Chrysler Group, a division of DaimlerChrysler, of the commercial. "Snoop is a hip-hop icon, a lot of people know him and recognize him, so it's a fun complement to Lee."
The new commercial was previously reported by Bloomberg News.
A survey conducted by the trade publication Advertising Age last month found that 8 in 10 people who had seen commercials featuring Mr. Iacocca found him to be "believable" and "relevant." But the survey also found that he was far less recognizable among young adults.
In the commercial, Snoop pulls up in a Dodge truck and, as he emerges, Mr. Iacocca says "nice ride." Snoop begins to let forth in his inimitable linguistics, a trademark of Mr. Broadus, as the two men go for a ride in the golf cart: Snoop: "Thank you Mocha Cocca. Chrysler and Jeep came up on beaucoup awards and Dodge trucks last as long as the D-O-double gizzle. Plus, I got the hook up nephew, for sure."
(Excerpt) Read more at nytimes.com ...
An odder couple would be hard to find.
Maybe Lee likes weed.
Well, I won't be buying a Chrysler.
For too long have I suffered at the hands of these manufacturers. We are committed Lexus/Toyota buyers for the duration.
Unless they start spewing worthless garbage that can't run 3 months straight without a problem.
If you want a car that will run more than one month without a problem, DON'T buy a VW.
Fine German engineering my Aunt Fanny!
No, you say that you won't bizzle a Chryzzle.
It is the rare and uncommonly stupid ad campaign that makes the potential customer publicly vow to never, ever buy the advertised product. Like I just did.
Due to a heart condition, my dad was able to ride the elevator at one of the Ford ofice buildings when he needed to go between floors, and could not be removed from it for any reason. When Lee Iacocca rode the elevator, everyone had to get off except my dad and a few others like him. Apparently Lee didn't like the commoners polluting his space. I'm sure deep down, he thinking to himself something like, "I'm getting paid a lot of money to appear with this dirt bag crapper, that's the only reason I'm doing this."
He traded them in early for a lease on a new 2004 Es300 and Is300. He loves them dearly and he has never had a problem with them. He initially said he'd trade with his wife to keep the milage down, but he's been driving the Is300 non-stop for 6 months now. His wife isn't complaining either - lol!
We actually owned 2 Volkswagon Campmobiles when I was a child. they were fun for a kid but my folks had their doubts. Still, it was the "minivan" of the early 70's if you didn't want a station wagon. I don't seem to recall them lasting very long, but they were fun for the kids.
But yeah, my mom recollected later that she hated having to go to the dealership all the time (in the 70's.) She said their service was terrible and it took forever to get spare parts.
Later on, when I first started driving, I got an old Audi 100 Ls sedan. To me, it looked very classy. I got my first taste of "Fine German Engineering" when I had to jump the car one day. The battery in this particular model was under the right-rear passenger seat! Even as a kid I was in shock! I think the thoughts in my 16 year old head at the time was "These guys took over Europe?!?".
I'm not a Chrysler fan but do love the commercial with his "granddaughter". The little red haired girl is so cute, especially mimicking her "grandfather". Just me.
I've seen the commercial and it's goofy for sure but I liked it.
Sure. Let's further condescend to the buying public by putting an illiterate thug spouting urban gibberish in a commercial with one of the most successful CEO's in American business history. Gee. Golly. We'll all be hip and cool and all will be swell for Chrysler.
[insert low whistle here]
"No, you say that you won't bizzle a Chryzzle."
Put a gun to my head and I might say that.
"Later on, when I first started driving, I got an old Audi 100 Ls sedan."
My first car was a '49 Chevy.
(Pass the Geritol, Mabel.)
B.. A.. N..
Sorry, I'm too out of it even to get that.
Guess I'm just not a hep cat any more.
Well... I won't be considering Chrysler anymore. Too bad, it was either a Crossfire or the new Pontiac Solstice. Looks like Chrysler's association with a lowlife has helped me make my up mind.
G!!
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.