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  • $1M '100 Percent Swiss Made' Watch Made of Real Swiss Cheese

    01/23/2017 9:31:04 AM PST · by nickcarraway · 8 replies
    UPI ^ | Jan. 20, 2017 | Daniel Uria
    Swiss watchmakers H. Moser & Cie poked fun at changes to the "Swiss Made" label by crafting a "100 percent Swiss Made" watch featuring real Swiss cheese. The company shared a video to YouTube advertising the "Swiss Mad Watch" made entirely in Switzerland using "the most precious Swiss material," Swiss cheese. "H. Moser & Cie is making Swiss Made great again with the Swiss Mad Watch, the most Swiss watch ever produced!" the company said. The watch features a case made of hardened Vacherin Mont d'Or medaille d'or cheese, a strap made of cowhide, and a red dial reminiscent of...