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An American Whiskey Giant Just Reported a Shocking Sales Drop
Inc. Blog ^ | November 5, 2025 | Ava Levinson

Posted on 11/06/2025 10:48:39 AM PST by Diana in Wisconsin

MGP, one of the largest whiskey distilleries in the U.S., saw a significant decline in sales in the third quarter of 2025, according to its press release on October 29. Consolidated sales decreased by 19 percent to $130.9 million and net income fell by 35 percent to $15.4 million.

Indiana-based MGP produces bourbon and rye whiskey for other brands and for its in-house brand, Ross & Squibb. Sales for its contract distilling line, Distilling Solutions, plummeted 43 percent to $40.9 million and Branded Spirits’ sales were down by three percent to $60.7 million from the previous year. Just the revenue from Ingredient Solutions, food-grade wheat proteins and starches, increased by nine percent.

This isn’t the first time the company has reported a drop in sales. Last year, the company issued a profit warning that forecast annual sales dropping to $700 million from $750 million. A month later, CEO David Bratcher said MGP would pull back on whiskey production because of a lack of demand.

Distillers across the country are worried.

“There’s a growing concern that our international consumers are increasingly opting for domestically produced spirits or imports from countries other than the U.S., signaling a shift away from our great American spirits brands,” Chris Swonger, president and CEO of the spirits council said in an October statement.

The issue appears to be twofold. Higher tariffs are discouraging foreign buyers, making it more challenging for spirits companies to stay afloat. Tequila and mezcal sales outpaced whiskey for the first time in 2023.

But Americans are also drinking less than ever. In a July Gallup poll, only 54 percent of U.S. adults said they drink alcohol. That’s the lowest number since 1939, when Gallup began tracking drinking trends.

Despite growing concern, MPG attempted to put the news in a positive light.

“Our third quarter results demonstrate the resilience of our business and our team’s ability to continue to deliver against our key initiatives amid ongoing industry headwinds,” said Julie Francis, MGP president and CEO, in a statement. She added that the company’s efforts and commitment “position MGP for sustained long-term value creation.”


TOPICS: Business/Economy; Conspiracy; Society
KEYWORDS: whiskey
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To: Diana in Wisconsin

Ha! We never have whiskey in the house. Usually beer, rum and tequila. Never developed a taste for that brown swill.


21 posted on 11/06/2025 11:18:09 AM PST by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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To: butlerweave

Nobody likes a quitter. Remember, with enough willpower you can do it.


22 posted on 11/06/2025 11:18:45 AM PST by BipolarBob (These violent delights have violent ends.)
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To: catnipman

Wow! I love Ezra Brooks!


23 posted on 11/06/2025 11:21:01 AM PST by TheGunny
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To: Diana in Wisconsin

Not my fault, I’m drinking as much as I can.


24 posted on 11/06/2025 11:22:39 AM PST by READINABLUESTATE (‘Never trust a man whose uncle was eaten by cannibals’)
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To: Diana in Wisconsin

The consumer needs to be taught how to .ake mixed drinks. And how to imbibe safely.

Marijuana is a big factor here as well.


25 posted on 11/06/2025 11:24:10 AM PST by Chickensoup
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To: montag813

There are WAY too many choices in the liquor store
^^This^^


26 posted on 11/06/2025 11:26:06 AM PST by griswold3 (Truth, Beauty and Goodness)
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To: yesthatjallen

These earning numbers are in the space of a single quarter. It is not a trend.


27 posted on 11/06/2025 11:26:49 AM PST by erlayman (E )
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To: HIDEK6

“Once they banned smoking from bars, it no longer was fun to drink.
And tattoos killed the strip clubs.”

Lol boomers are so out of touch it’s hilarious.

On any given night uptown Dallas, downtown Austin will packed shoulder to shoulder with people drinking and dancing. Can’t smoke in either for decades now. Most of the people who are not in either place were not alive when you could smoke inside in those cities.

As for strip dips again go to any one in Dallas or Austin on a Friday afternoon let alone night there will be a wait to get in this says nothing of the dozens of breastraunts that have 20-30s in bras and G strings running around all day and night. The new one opened in the Colony Texas there was a 3 hour wait on opening night to get in. Dallas has 10s for days in a five mile radius of Frisco there is 6 bras and G string bars / sports bars it’s football season packed solid every day. My buddy is part owner of the new one in the Colony their Grapevine location was the top TABC sales location by gross revenue in all of DFW and in the top 5 in the state. You can’t not make money with a breastaurant the thirst of middle age men is unlimited. Funny thing is every girl working has a husband , multiple boyfriends or sugar daddies or girlfriend every single one none are single.

Smoke is not allowed and hasn’t been for so long only genX barely remembers when you could none of genZ was alive when you could.


28 posted on 11/06/2025 11:33:39 AM PST by GenXPolymath
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To: Diana in Wisconsin

A press release on October 19 doesn’t really count as “just”. The use of the word is intended to imply that the user if the word is on top of things.


29 posted on 11/06/2025 11:39:30 AM PST by webheart (Notice how I said all of that without any hyphens, and only complete words? )
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To: Diana in Wisconsin

Oh let’s name her, Nancy Pelosi. Who also now will have more time to cconsume more. They should be rolling strong again real soon. 😁🤙


30 posted on 11/06/2025 11:40:09 AM PST by Robert DeLong
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To: catnipman
Nobody wants to drink that crap. I love the nicer bourbons, Calumet, Widow Jane, Woodford...but lately have been on a smooth scotch kick.


31 posted on 11/06/2025 11:47:00 AM PST by Sirius Lee ("Never argue with a fool, onlookers may not be able to tell the difference.”)
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To: Diana in Wisconsin

Why drink alcohol, if you can get cheap buzz from marihuana!


32 posted on 11/06/2025 11:50:16 AM PST by AZJeep (sane )
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To: BipolarBob

Rehab is for quitters.


33 posted on 11/06/2025 11:51:15 AM PST by donozark (Trump isn't a fascist. America's trains still do not run on time.)
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To: Organic Panic

I’m making up for you;-)


34 posted on 11/06/2025 11:58:19 AM PST by Harpotoo (Being a socialist is a lot easier than having to WORK like the rest of US;-))
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To: Diana in Wisconsin

“Tequila and mezcal sales outpaced whiskey for the first time in 2023.”

An outrageous lack of taste and refinement.

I wonder if those numbers will hold when the deportations are over.


35 posted on 11/06/2025 12:00:08 PM PST by Mariner (War Criminal #18)
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To: montag813

Stick with the Victory gin.


36 posted on 11/06/2025 12:02:17 PM PST by gundog (The ends justify the mean tweets. )
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To: Diana in Wisconsin

Nothing “good” ever came from drinking alcohol. Beer is bad enough, but spirits are so much stronger.

Yes, I’m (now) a “teetotaler”. Not alcoholics, but my wife and I decided years ago to give up alcohol. It caused problems and solved NONE!

Being brought up in an alcoholic household, I know from where I speak.

AI Overview
Yes, it is better not to drink alcohol because no level of consumption is completely safe, and even moderate drinking increases health risks like cancer and heart disease. Not drinking is the only way to completely avoid alcohol’s risks and can lead to immediate benefits like better sleep, improved mental clarity, and lower blood pressure.

Just one or an occasional drink is okay, right? Becoming drunk or impaired ALWAYS starts with ONE drink.

DON’T take the FIRST one and you’ll be better off.


37 posted on 11/06/2025 12:02:34 PM PST by faucetman (Just the facts, ma'am, Just the facts )
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To: catnipman

“Bulleit”

It is a first rate, dry high-rye bourbon.


38 posted on 11/06/2025 12:03:15 PM PST by Mariner (War Criminal #18)
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To: Diana in Wisconsin

,,, the wine industry’s taking a hiding too.


39 posted on 11/06/2025 12:08:05 PM PST by shaggy eel (A long way south of the border.)
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To: Mariner

I’ve always found it (sugary) sweet.
Knob Creek or Makers in my cupboard.


40 posted on 11/06/2025 12:22:42 PM PST by Cletus.D.Yokel (The Democrats' official policy is now, “Hate, Violence and Murder". Change my mind.)
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