Posted on 11/06/2025 10:48:39 AM PST by Diana in Wisconsin
MGP, one of the largest whiskey distilleries in the U.S., saw a significant decline in sales in the third quarter of 2025, according to its press release on October 29. Consolidated sales decreased by 19 percent to $130.9 million and net income fell by 35 percent to $15.4 million.
Indiana-based MGP produces bourbon and rye whiskey for other brands and for its in-house brand, Ross & Squibb. Sales for its contract distilling line, Distilling Solutions, plummeted 43 percent to $40.9 million and Branded Spirits’ sales were down by three percent to $60.7 million from the previous year. Just the revenue from Ingredient Solutions, food-grade wheat proteins and starches, increased by nine percent.
This isn’t the first time the company has reported a drop in sales. Last year, the company issued a profit warning that forecast annual sales dropping to $700 million from $750 million. A month later, CEO David Bratcher said MGP would pull back on whiskey production because of a lack of demand.
Distillers across the country are worried.
“There’s a growing concern that our international consumers are increasingly opting for domestically produced spirits or imports from countries other than the U.S., signaling a shift away from our great American spirits brands,” Chris Swonger, president and CEO of the spirits council said in an October statement.
The issue appears to be twofold. Higher tariffs are discouraging foreign buyers, making it more challenging for spirits companies to stay afloat. Tequila and mezcal sales outpaced whiskey for the first time in 2023.
But Americans are also drinking less than ever. In a July Gallup poll, only 54 percent of U.S. adults said they drink alcohol. That’s the lowest number since 1939, when Gallup began tracking drinking trends.
Despite growing concern, MPG attempted to put the news in a positive light.
“Our third quarter results demonstrate the resilience of our business and our team’s ability to continue to deliver against our key initiatives amid ongoing industry headwinds,” said Julie Francis, MGP president and CEO, in a statement. She added that the company’s efforts and commitment “position MGP for sustained long-term value creation.”
“’There’s a growing concern that our international consumers are increasingly opting for domestically produced spirits or imports from countries other than the U.S., signaling a shift away from our great American spirits brands,’ Chris Swonger, president and CEO of the spirits council said in an October statement.”
Did Whiskey go Woke and I missed it?
My Fault. I cut back my drinking quite a bit.
There are WAY too many choices in the liquor store.
It did indeed. I forget which brand, I think maybe Jaimeson. Featured a big advertisement where a bunch of trannies were drinking their booze.
Weed.
But Americans are also drinking less than ever. In a July Gallup poll, only 54 percent of U.S. adults said they drink alcohol. That’s the lowest number since 1939, when Gallup began tracking drinking trends."
Notice how they put tariffs first. It's not tariffs. The current young generation is dramatically drink less than other generations.
The only time I have Whiskey in the house is when I make ‘Whiskey Glazed Carrots’ for a holiday meal.
And that’s not even GOOD Whiskey, LOL!
I like Vodka. Dirty Martinis to be specific. And if we’re dining out, you gotta have an Old Fashioned before dinner.
Southern Comfort Old Fashioned Sweet with OLIVES. Hold the fruit.
I stopped drinking years ago ,it cost tooooooooo much , it must be real expensive now ,LOL
Government shutdown....................
Soooo...the SNAP people stopped getting whiskey? It wasn’t direct anyway. Through their friends.
Well, there ya go!
MPG whiskeys [they don’t seem like many top-shelf whiskeys to me]:
George Remus
Rossville Union
Eight & Sand
Ezra Brooks
Rebel
Daviess County
Yellowstone
Old Ezra
Penelope
MGP also supplies whiskey to many non-owned brands (e.g., Bulleit, High West), but the above are directly under their portfolio. Availability varies by state.
I was the bartender growing up. Dad would go through 3 martinis before dinner and a bottle of wine at dinner. Mom preferred a couple scotch and water drinks while dad drank his martinis. I never developed an affinity for hard liquor. I did have a few rum and coke mixes and one tequila sunrise. My stomach was a wreck for days after the tequila sunrise.
Johnny Walker, if I remember correctly. To the tune of “Take a Walk on the Wild Side”.
And tattoos killed the strip clubs.
I looked it up. It was J&B.
“I drink alone” could be a new song with all those names.
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