The American marketing guru who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with Scottish husband and their cockapoo Mia boasted of British car icon's 'transformative journey'

UK Daily Mail ^ | November 21, 2024 | James Fielding and Jon Brady

[C19fan]

This is the self-styled marketing guru who masterminded the 'woke' rebranding of the iconic Jaguar car which has sparked furious reaction and ridicule around the world, MailOnline can reveal.

Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic British car company.

Originally from the USA, Pietrosanti lives in a £975,000 house in Milton Keynes with his Scottish husband Paul, who he has been with for 12 years, and cockapoo Mia.

[T.B. Yoits]

In a video short:
https://www.youtube.com/shorts/xHOlIPo9AjE

[Jan_Sobieski]

a woke faggot decided to take a sledge hammer to an icon British brand

A microcosm of what’s happening to the western world

[Red Badger]

[uranium penguin]

There is 0 functional difference between a Jag, a GM, a Bently or a Kia..

It is ALL about the Image and Status symbol aspect.

I predict the only way out of this, if it goes all bud light, as I suspect. Is for Jaguar to get sold off to a new host and it they completely revive it as “100% upscale traditional British”

[Worldtraveler once upon a time]

It’s a queer kind of marketing.

[alternatives?]

“There is 0 functional difference between a Jag, a GM, a Bently or a Kia..”

That is due to the administrative state. Car companies before the 70’s made a wide variety of vehicles.

[Fresh Wind]

Jag-You-Are

[JesusIsLord]

[nwrep]

“His husband”. A clue to a warped mind.

[BBB333]

“...without the myriad reliability problems.”

---

Jags, and most Brit autos ALWAYS were unreliable......

[bert]

I am reliably informed that one must always buy a pair of Jags.

One is for driving while the other is in the repair shop

[central_va]

BTW Jaguar is gong all EV slot car.....

[Fresh Wind]

“OLD ENGL”

LOL!

I saw a Jag once years ago with a tag that read “WANKER”.

[HANG THE EXPENSE]

LOL

[bk1000]

Yep. Gay.

[VTenigma]

He may be a better marketing “guru” then we give him credit for. He has everyone around the world talking about JaGUar. There is no such thing as bad press (or whatever they say).

[bondsman]

No Cat on the hood...
No Jag No Jag in the driveway!

[dfwgator]

Would have been better off listening to Dudley Moore....

https://www.youtube.com/watch?v=HCiGusVYOgY

[17th Miss Regt]

One of them is holding a copy of the Book of Mormon.

[Sirius Lee]

They look like Faguar Friends.