WOW! How to start? Let me try this: I once heard a presentation by a man who'd spent 20 years in the visual media business. I was shocked to learn that his experience with the Generation Xers and Millennials is as follows: * Most of them DO NOT READ BOOKS but get their information from their electronic devices (smart phones, tablets, computers). * If something they “click” on doesn't grab their attention in the first 8 seconds, THEY'RE GONE! * Even if they're “hooked” in those first 8 seconds, most of them will TUNE OUT if it runs much over...