How to Woo NASCAR Fans By William Schneider Posted: Friday, December 12, 2003 ARTICLES National Journal Publication Date: December 13, 2003 Stock car racing is a populist sport. That's the whole point. "When NASCAR was formed in 1948, there was a definite shortage of new cars in the postwar era," the association's Web site recalls. "The feeling was that race fans wouldn't stand for new cars being beat up on a race track while they were driving a rattle-trap prewar automobile." The tradition persists: Stock cars are standard-issue cars--Fords, Pontiacs--modified for racing. No Lamborghinis. The stereotype of the NASCAR...