The origins of Trader Joe's and why Americans don't drink more wine By PAUL FRANSON Register Correspondent At the recent Unified Wine and Grape Symposium in Sacramento, some of us had the pleasure of meeting the real Trader Joe and hearing how he started the cultish chain. To celebrate its 30th Anniversary, the California Association of Winegrape Growers invited Joe Coloumbe to address at its annual meeting. Telling a tale worthy of PBS's "Nova," he enthralled the audience about why the Little Ice Age kept Americans from drinking wine, how the breakdown of an international monetary agreement affects the wine...