Over the past few decades, the radical right has engaged in a well-funded, self-conscious program of Orwellian doublespeak, transforming the American political discourse to suit its ends. Think tanks like the Cato Institute routinely market phrases for their political resonance, like "personal" vs. "private" accounts. Frank Luntz, the Republican pollster, lexicographer and MSNBC pundit who combines Madison Avenue techniques with K Street connections, sends out regular missives informing Republican operatives and politicians on how to spin conservative policy proposals. (He was on The Daily Show demonstrating his talents, defining "manipulation" as "explanation and education.") Paul Wolfowitz admitted to Vanity Fair...