Dana White, the CEO of the Ultimate Fighting Championship (UFC), continues to vigorously defend Bud Light amid the ongoing boycott from conservatives, as some leaders of the boycott, like Kid Rock, are also caving. The boycott initially began in April after Anheuser-Busch, which produces Bud Light, sponsored transgender activist Dylan Mulvaney as part of its efforts to attract sales from a younger audience. The backlash from conservatives was swift, resulting in a steep decline in sales. Prominent figures from Kid Rock to country star Travis Tritt publicly showcased their displeasure with the brand. In the wake of the controversy, however,...
