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  • Ford to market Jaguar to gay consumers

    12/17/2002 2:01:49 PM PST · by www.corvettewave.com · 40 replies · 513+ views
    Reuters ^ | 12/17/2002 | Reuters
    DETROIT -- In a rare move by one of the Big 3, Ford Motor Co. said Tuesday it was starting a U.S. advertising campaign that would pitch Jaguars to gay car buyers, noting the group's wealth and taste for luxury goods.
  • Ford launches Jaguar ads to target gay buyers ("Life is full of twists. Care for a partner?")

    12/24/2002 4:35:57 AM PST · by KQQL · 117 replies · 736+ views
    The Detroit News ^ | 12/23/2002 | By Mark Truby /
    <p>In an unusual move for a U.S. automaker, Ford Motor Co.'s Jaguar brand is launching an advertising campaign targeting gay consumers, the company said Tuesday.</p> <p>The campaign germinated from a major internal study at Ford and Jaguar on how to reach gay consumers, which tend to be fairly affluent with a taste for luxury goods. Ford estimates there are some 14 million gay and lesbian consumers in the United States who wield $450 billion in purchasing power.</p>