<p>In an unusual move for a U.S. automaker, Ford Motor Co.'s Jaguar brand is launching an advertising campaign targeting gay consumers, the company said Tuesday.</p>
<p>The campaign germinated from a major internal study at Ford and Jaguar on how to reach gay consumers, which tend to be fairly affluent with a taste for luxury goods. Ford estimates there are some 14 million gay and lesbian consumers in the United States who wield $450 billion in purchasing power.</p>
