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15%  
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  • Group asks Burger King to halt 'Star Wars' deal

    05/24/2005 11:24:34 AM PDT · by Borges · 100 replies · 2,483+ views
    Yahoo - USA Today ^ | 5/24/05 | Bruce Horovitz
    The Force may - or may not - be with Burger King's latest Star Wars-themed Kids Meals. One day after a record-shattering weekend for Star Wars, Episode III: Revenge of the Sith, an advocacy group is asking Burger King to stop the tie-in of its Kids Meals with the film because it is rated PG-13. The same group, Dove Foundation, got McDonald's 13 years ago to apologize for "confusion" from its promotion of PG-13 Batman Returns with Happy Meals. Now, it's going after BK's latest Kids Meal promotion - targeted at kids ages 4 to 9. The meals feature characters...