The Department of Health and Human Services (HHS) will soon start a massive advertising blitz to encourage uptake of wearables such as fitness trackers among Americans, Health Secretary Robert F. Kennedy Jr. said on June 24. “We’re about to launch one of the biggest advertising campaigns in HHS history to encourage Americans to use wearables,” Kennedy said on Capitol Hill in Washington during a congressional hearing. Rep. Troy Balderson (R-Ohio) spoke positively about what he described as innovative wellness tools and asked Kennedy to describe how the government is promoting access to such tools.