Boys like blue, girls like pink and there isn't much anybody can do about it, researchers said on Monday in one of the first studies to show scientifically that there are gender-based color preferences. Researchers said these differences may have a basis in evolution in which females developed a preference for reddish colors associated with riper fruit and healthier faces. ... "We speculate that this sex difference arose from sex-specific functional specialization in the evolutionary division of labor," she wrote in Current Biology. "There are biological reasons for liking reddish things." ... "Women have a very clear pattern. It's low...