Next time you visit the rice aisle at your local supermarket, you might notice that one of the products you're used to seeing looks a little bit different. The brand formerly known as Uncle Ben's just relaunched with a new name — Ben's Original — and new packaging, and the company's products are already showing up in stores across the country. Mars Food, the parent company of Ben's Original, made the announcement on Wednesday and shared photos of the sleek new packaging, which includes the new brand name and a familiar orange background/navy blue font.