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  • Nielsens: Record Lows for the Networks

    06/05/2007 3:34:35 PM PDT · by SmithL · 21 replies · 663+ views
    AP via SFGate ^ | 6/5/7 | DAVID BAUDER, AP Television Writer
    NEW YORK, (AP) -- Another week, another set of negative ratings records for broadcast television. NBC's average prime-time audience of 4.8 million people last week was the smallest since at least 1991, the earliest Nielsen Media Research records could immediately be traced. It's likely you'd have to go back to the days of black-and-white sets to find a smaller number. Meanwhile, the "CBS Evening News" reached only 5.5 million people last week, its smallest audience since at least 1987. Poor ratings have been the story of the spring for TV networks, and it doesn't look like anything will get better...