Last week, the Plain English Campaign announced its Golden Bull Awards for the year's choicest gobbledygook and presented (in absentia) its prestigious Foot-In-Mouth honour to Donald Rumsfeld. This was his winning performance: "Reports that say that something hasn't happened are always interesting to me," the US Defence Secretary began, "because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns - the ones we don't know we don't know."...