Nivea Apologizes For Ad Some See As Racist Demand to 're-civilize yourself' sparks flurry of negative comments By Mark R. Bryant 8/19/2011 Nivea USA, maker of skin care products, boosted its profile this week, but not in a civilized way. An ad in Esquire magazine showed a clean-cut black man ready to heave a dark-skinned head with long locks and an unkempt beard, with the words, “Re-civilize yourself.” Reactions fanned across the Web, with accusations ranging from racism and ignorance to we’re-reading-too-much-into-this. “Are you suggesting that Black men are uncivilized to begin with? There is too much history rooted in...