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  • Army brings back ‘Be all you can be’ slogan amid recruiting crisis

    01/09/2023 2:25:41 PM PST · by PROCON · 65 replies
    americanmilitarynews.com ^ | Jan. 9, 2023 | KYLE KLEEMAN
    Amid the Army’s historic ongoing recruiting crisis, the Army Enterprise Marketing Office has decided to reboot its former “Be all you can be” slogan in a look reminiscent of the 80s. The famous slogan first appeared during the 1981 New Year’s College Football bowl games. The slogan is set to launch in March of this year and is being praised as a step in the right direction to better meet recruitment numbers.Maj. Gen. Alex Fink, the Army Reserve Officer in charge of the Army Enterprise Marketing Office, told Stars & Stripes, “[The Army is] not returning to ‘Be all you...