In a personal and impassioned speech Monday at Lehman College in New York City, President Barack Obama unveiled a new private sector-funded expansion of his My Brother’s Keeper initiative, which seeks to provide incentives and opportunities for young men of color in high-risk areas to improve their lives. The My Brother’s Keeper Alliance, which arrives on the heels of protests and violent clashes with police in Baltimore in the aftermath of Freddie Gray’s death, is a “big deal” to the president.