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  • CompUSA, TigerDirect online sales photos show Lenovo ThinkPad in manila folder

    03/19/2008 9:06:20 AM PDT · by Swordmaker · 27 replies · 583+ views
    Mac Daily News ^ | Wednesday, March 19, 2008 - 10:22 AM EDT
    CompUSA, now "The All-New CompUSA" and TigerDirect (both are "Systemax" companies) are running promotional photos on their Lenovo ThinkPad X300 (see, the "X" in "X300" makes it cool, get it?) sales pages (US$2,799.99) that show the machine in an, uh... interesting sleeve: MacDailyNews Take: Copying Apple is no substitute for innovation. This goes for hardware, software, and even advertising. Obviously, CompUSA and TigerDirect are employing a rather unique sales tactic: "We think our customers are idiots." CompUSA and TigerDirect got that right, at least.