An online forum for women created to tackle misogyny and offer dating advice has come under fire for echoing incel culture by scrutinising and ridiculing men. Founded in the US in 2019 by a 'collective' of anonymous women 'from all walks of life' the blog Female Dating Strategy is a community claiming to help women enter 'relationships that truly benefit them', that's since become a global phenomenon. It was created in reaction to the Red Pill or Incel communities - a collection of websites, blogs, and online forums which oppose feminism and promote masculinity and misogyny.