Indian Americans born in the US are displaying a marked increase in cultural and identity-based affinity with their Indian heritage, with 86% taking pride in calling themselves "Indian-American", according to a new report by the Carnegie Endowment for International Peace. This is a significant increase from the 2020 report, when 70% of US-born Indian American respondents said that being Indian was "very" or "somewhat" important to them. At the same time, the percentage of those who considered their Indian identity unimportant was halved – from 30% to just 15%, according to the report.