“Plant-based diets are in a tough moment,” says Dr Marco Springmann. “Ten years ago there was a lot of excitement about them. But I think during the cost of living crisis many of the start-up companies struggled, because of their high prices. “Recently it has been framed as a culture issue, associated with wokeness, which is a shame,” he adds. “I try to believe that we are all concerned about preserving our environment and reducing diet-related diseases and stuff. I would hope that people don’t perceive it as a cultural issue. But it is having a tough moment.” As senior...