Memo to Neville Isdell, CEO, Coca-Cola: Major E. is Thirsty! Hey, Coca-Cola: Carpe diem! Seize the Day! Your moment is now! I understand that you don't want to make too unseemly a display of rejoicing at Pepsi's self-immolation, but now is the time to act. I do hate to give away free consulting, but here's what you need to be doing: MEMORANDUM TO E. NEVILLE ISDELL Chairman, Board of Directors, and Chief Executive Officer The Coca-Cola Company I don't know if anybody at the Coca-Cola Company has noticed, but your number one competitor has been in a bit of hot...
