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If Bud Light sales continue to lag, the brand risks losing shelf space at major retailers to competitors and 'locking in' lower market share, a former Anheuser-Busch executive has claimed. In recent weeks, Bud Light sales have been down roughly a quarter from a year ago, as the brand faces conservative backlash over an April marketing deal with transgender influencer Dylan Mulvaney. Anson Frericks, the former US president of sales and distribution for St. Louis-based Anheuser-Busch, said that retailers such as Walmart and Kroger typically 'reset' their shelf space allocations in the spring and fall, based on sales data. For...

Scientists reveal the potential for massive, and potentially destructive, eruptions from the sun. On May 1, 2019, the star next door erupted. In a matter of seconds, Proxima Centauri, the nearest star to our sun, got thousands of times brighter than usual — up to 14,000 times brighter in the ultraviolet range of the spectrum. The radiation burst was strong enough to split any water molecules that might exist on the temperate, Earth-sized planet orbiting that star; repeated blasts of that magnitude might have stripped the planet of any atmosphere. It would be bad news if the Earth’s sun ever...

Footage showing crates of Bud Light getting blown up with an artillery gun has been posted on social media and received more than 350,000 views. The clip was from a video shared online by self-described "gun lover" Stefan Gol and shows cases of Bud Light being destroyed by military weapons to the sound of Ted Nugent's 'Come And Take It.' Bud Light was targeted by a conservative boycott after working with transgender influencer Dylan Mulvaney and sending over a personalized can to celebrate her "day 365 of womanhood." A 37-second segment from Gol's video was posted on Twitter by Ron...

Bud Light is in "serious trouble" and could lose the title of bestselling beer in America as backlash to the infamous promo with transgender activist Dylan Mulvaney continues to haunt the company, according to a report in its hometown paper. The St. Louis Post-Dispatch published a scathing story, "Bud Light sales continue to plummet after transgender marketing controversy," that put a spotlight on the massive decline. Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported, citing data from Connecticut-based Bump Williams Consulting, which specializes in the beverage alcohol industry. The Post-Dispatch noted...

Lawyer Timothy Parlatore said on Sunday that former President Trump, whom Parlatore represents, used an empty folder that said “Classified Evening Summary” to block a light in his bedroom at his Mar-a-Lago residence in Florida. “He has one of those landline telephones next to his bed, and it has a blue light on it, and it keeps him up at night. So he took the manilla folder and put it over so it would keep the light down so he could sleep at night,” Parlatore told CNN. “It’s just this folder. It says ‘Classified Evening Summary’ on it. It’s not...

According to Science magazine, the average night sky brightened by 9.6% per year from 2011 to 2022. Many of us have experienced our own encounters with the reduction of nighttime quality of life because of poorly positioned or excessively bright lights. A recent documentary on the subject of Maine’s skies, “Defending the Dark,” described the public health effects of constant over-bright nighttime artificial light. More light at night is linked to cancer; glare threatens public safety of motorists and pedestrians, and more light takes the night sky away from us earthbound dwellers, something all flora and fauna have evolved under...

San Francisco is considering a formal “red light district” as it attempts to cut down on illegal street prostitution while also allowing sex workers to continue their trade. The Los Angeles Times reported Thursday: As San Francisco prepares to block vehicle traffic from a stretch of the Mission District this month in an attempt to stifle street prostitution, the idea of creating a designated district for sex work is gaining traction among some advocates and officials. A red-light district might not be a far-fetched concept in the Mission, where many residents say sex workers have been present for decades. Though...

University of Central Florida College of Optics and Photonics researchers achieved the first observation of de Broglie-Mackinnon wave packets by exploiting a loophole in 1980’s-era laser physics theorem. A research paper by CREOL and Florida Photonics Center of Excellence professor Ayman Abouraddy and research assistant Layton Hall ’22MS has been published in the peer-reviewed scientific journal, Nature Physics. Observation of optical de Broglie–Mackinnon wave packets highlights the team’s research using a class of pulsed laser beams they call space-time wave packets. In an interview with Dr. Abouraddy, he provides more insight into his team’s research and what it may hold...

Curators at the Cincinnati Art Museum made a surprising discovery when they shined a flashlight onto a mirror in their collection, revealing a hidden image. Last spring, Hou-mei Sung, a curator in the museum's East Asian art collection, was rummaging through one of the archives while conducting research on "magic mirrors." When these rare mirrors, typically from Japan or China, are viewed in a certain light, they reveal images on their reflective surfaces, according to CNN. Sung noticed that the mirror, which measures less than 9 inches (23 centimeters) in diameter and is affixed with a strand of bright-red rope,...

Too much screen use has been linked to obesity and psychological problems. Now a new study has identified a new problem—a study in fruit flies suggests our basic cellular functions could be impacted by the blue light emitted by these devices. "Our study suggests that avoidance of excessive blue light exposure may be a good anti-aging strategy," advised Giebultowicz. The researchers have previously shown that fruit flies exposed to light "turn on" stress protective genes, and that those kept in constant darkness lived longer. Blue light exposure caused significant differences in the levels of metabolites measured by the researchers in...

Intense light activates proteins shown to protect against lung damage in mice, a discovery that could have major therapeutic implications for treating acute lung injury in humans, according to a new study. "Acute lung injury has a mortality rate of 40%," said lead author Tobias Eckle, M.D. "No specific therapy exists, and novel treatment options are needed." Eckle's team, which previously demonstrated that light can protect against cardiovascular disease, housed mice under intense rather than ambient light for seven days. This prompted a strong increase in the trough and peak levels of the pulmonary circadian rhythm protein - Period 2...

The White House is hopeful for a rebound after a strong week, with bipartisan support for backing Ukraine, a strong jobs report, COVID-19 restrictions eased and the confirmation process for its Supreme Court nominee underway. President Biden, who has been plagued by low approval over high inflation and pandemic fatigue, saw his numbers rise in at least one poll after his first State of the Union address.

In a demonstration of Einstein’s E=mc2, collisions of light yielded electrons and positrons "Collide light with light, and poof, you get matter and antimatter. It sounds like a simple idea, but it turns out to be surprisingly hard to prove. A team of physicists is now claiming the first direct observation of the long-sought Breit-Wheeler process, in which two particles of light, or photons, crash into one another and produce an electron and its antimatter counterpart, a positron. Like a discussion from an introductory philosophy course, the detection’s significance hinges on the definition of the word “real.” Some physicists argue...

Amyloid protein (orange) forms clumps among neurons (blue). Amyloid in the brain is one of the proteins associated with Alzheimer’s disease, but amyloid clumps in other parts of the body can cause other illnesses. _____________________________________________________________________________ New photo-oxygenation catalyst targets amyloid structure, recruits brain immune system cells. A small, light-activated molecule recently tested in mice represents a new approach to eliminating clumps of amyloid protein found in the brains of Alzheimer’s disease patients. If perfected in humans, the technique could be used as an alternative approach to immunotherapy and used to treat other diseases caused by similar amyloids. Researchers injected the...

Some Pittsburgh residents may have been wondering why some stars in the night sky have been more difficult to see in recent years. Or why evenings seem less tranquil than they used to? It could be that excessive use of artificial light, called light pollution, is adversely affecting the health of people in the Pittsburgh area. Pittsburgh Mayor Bill Peduto is attempting to do something about it. On Tuesday the mayor announced a new “Dark Sky Lighting” ordinance for all city parks, facilities and street lights. The term refers to the use of technology to minimize the use of outdoor...

Image showing counter-propagating high-intensity lasers producing gamma radiation. (Toma Toncian) ============================================================================= A new study by scientists has demonstrated how researchers may be able to create an accelerating jet of antimatter from light. A team of physicists has shown that high-intensity lasers can be used to generate colliding gamma photons – the most energetic wavelengths of light – to produce electron-positron pairs. This, they say, could help us understand the environments around some of the Universe's most extreme objects: neutron stars. The process of creating a matter-antimatter pair of particles – an electron and a positron – from photons is called...

Why is sugar not transparent? Because light that penetrates a piece of sugar is scattered, altered and deflected in a highly complicated way. However, as a research team from TU Wien (Vienna) and Utrecht University (Netherlands) has now been able to show, there is a class of very special light waves for which this does not apply: for any specific disordered medium—such as the sugar cube you may just have put in your coffee—tailor-made light beams can be constructed that are practically not changed by this medium, but only attenuated. The light beam penetrates the medium, and a light pattern...

(The University of Queensland) =============================================================== Like watching a movie in reverse, physicists have just demonstrated a new technique for the time-reversal of a wave of optical light. That doesn't mean that they have actually reversed the flow of time; rather, they have found a way to induce an optical wave to retrace a forward path in reverse, returning to its point of origin. It's the first time that time reversal of optical waves has been achieved with full control over all of the degrees of freedom of light simultaneously. This would be a massive achievement in and of itself, but...

Join with FReepers around the world to pray for our President DONALD TRUMP, VIce President MIKE PENCE and AMERICA: Government, Family, Military, Business, Education, Churches, Healthcare Systems and the Media.  “And this is the confidence that we have in Him, that if we ask anything according to His Will, He heareth us.” —1 John 5:14 Religion Forum threads labeled [Prayer] are closed to debate of any kind. 

"Supposing you brought the light inside of the body, which you could do either through the skin or in some other way," Trump said during the daily White House coronavirus task force briefing. "The whole concept of the light, the way it kills it in one minute. That's, uh, that's pretty powerful."