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Bud Light in ‘serious trouble’ of losing status as top-selling beer in US, industry expert warns
Fox News ^ | 5/02/23 | Brian Flood

Posted on 05/02/2023 4:22:41 PM PDT by Libloather

Bud Light is in "serious trouble" and could lose the title of bestselling beer in America as backlash to the infamous promo with transgender activist Dylan Mulvaney continues to haunt the company, according to a report in its hometown paper.

The St. Louis Post-Dispatch published a scathing story, "Bud Light sales continue to plummet after transgender marketing controversy," that put a spotlight on the massive decline.

Bud Light in-store sales have dropped 26% during the week that ended April 22, the Post-Dispatch reported, citing data from Connecticut-based Bump Williams Consulting, which specializes in the beverage alcohol industry.

The Post-Dispatch noted "the decline is only accelerating" as Bud Light had shed 21% of its sales the previous week and 11% the week before that. Total sales are down 8% for the year, according to the paper.

Bump Williams himself, the founder and CEO of the company that shares his name, told the Post-Dispatch that Bud Light is still the top-selling beer in America but "Bud Light is in serious trouble this year" if Anheuser-Busch can’t halt the decline soon.

"I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial," Williams told the paper.

Anheuser-Busch, which has long been headquartered in St. Louis where the Post-Dispatch has significant influence, has been mocked, criticized and boycotted since the pact with Mulvaney was revealed.

The issue began in March when Mulvaney publicized that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of "girlhood."

(Excerpt) Read more at foxnews.com ...


TOPICS: Business/Economy; Conspiracy; Health/Medicine; History
KEYWORDS: beer; budlight; budweiser; light; queenofbeers; tranny
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Memo to Miller - go with the BOGO sale starting tomorrow.
1 posted on 05/02/2023 4:22:41 PM PDT by Libloather
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To: Libloather

I am done with Bud Light. Yes, I drank it.

Yuengling now for me.


2 posted on 05/02/2023 4:24:19 PM PDT by Recovering_Democrat
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To: Libloather

Modelo is also InBev.


3 posted on 05/02/2023 4:25:25 PM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
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To: Libloather
This is how powerful the trans-movement is. All AB has to do is issue a full-throated apology and run a sales special. But they won't do it because it'll get them in trouble with BlackRock.

Unfortunately, I'll have to switch to another cheap beer, maybe Hamms I'm thinking of.

4 posted on 05/02/2023 4:25:46 PM PDT by Extremely Extreme Extremist
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To: Libloather
This is how powerful the trans-movement is. All AB has to do is issue a full-throated apology and run a sales special. But they won't do it because it'll get them in trouble with BlackRock.

Unfortunately, I'll have to switch to another cheap beer, maybe Hamms I'm thinking of.

5 posted on 05/02/2023 4:25:46 PM PDT by Extremely Extreme Extremist
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To: Libloather

I’m reminded of something a dimwit once said to me when Hillary was running...2008?....”We need a woman president to straighten this country out.”


6 posted on 05/02/2023 4:26:00 PM PDT by gundog (It was a bright cold day in April, and the clocks were striking thirteen. )
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To: Extremely Extreme Extremist

I loved Hamm’s, back in the day....Florida, $3 a case at WinnDixie...”The Beer People.”


7 posted on 05/02/2023 4:27:59 PM PDT by gundog (It was a bright cold day in April, and the clocks were striking thirteen. )
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To: Recovering_Democrat

I got Yuengling Flight as an alternative to Mich Ultra. And I prefer the yuengling but they are very similar.


8 posted on 05/02/2023 4:29:21 PM PDT by for-q-clinton (Cancel Culture IS fascism...Let's start calling it that!)
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To: Libloather
Bye bye miss American Pie, drove my Chevy to the levy but the levy was dry.

No good old boys were drinking Tranny Bud Lite…
9 posted on 05/02/2023 4:30:01 PM PDT by Jan_Sobieski (Sanctification)
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To: Libloather

Hey Mabel. Black Label.

10 posted on 05/02/2023 4:30:32 PM PDT by Governor Dinwiddie (LORD, grant thy people grace to withstand the temptations of the world, the flesh, and the devil.)
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To: Libloather

I would imagine most sponsorships from this company will be promoting “Budweiser” for a time as though “Bud Light” doesn’t exist.


11 posted on 05/02/2023 4:31:13 PM PDT by Republican Wildcat
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To: Libloather

Poor things.


12 posted on 05/02/2023 4:32:31 PM PDT by Seaplaner (Never give in. Never give in. Never, never, never...in nothing, great or small...Winston Churchill)
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To: Libloather

oh no

and pride month coming next month

maybe it is time for a dylan tv commercial

HRC would love that


13 posted on 05/02/2023 4:33:30 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Libloather; lightman

“Lite” beer is nothing but pee!!!!

Drink your locally-produced full-bodied beer! Or drink Dos Equis with Mexican food. You’ll be glad you did!


14 posted on 05/02/2023 4:34:21 PM PDT by Honorary Serb (Kosovo is Serbia! Free Srpska! Abolish ICTY!)
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To: Recovering_Democrat

I could have lost 16% not 26% and only charge $1.5 million. Compared to the moron marketing idiot that hit the 26% number,


15 posted on 05/02/2023 4:34:27 PM PDT by Swanks
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To: for-q-clinton

same here


16 posted on 05/02/2023 4:35:57 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Libloather

Yes, corporations and politicians should take notice that American opinions, common sense, normal values, matter. Go woke, go broke.


17 posted on 05/02/2023 4:36:41 PM PDT by Reno89519 (Go Woke, Go Broke. Every Time Trump Says Something, I'm Closer to Anyone But Trump.)
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To: Governor Dinwiddie

bud light

its for evening formals and bubble baths

i dont do either


18 posted on 05/02/2023 4:38:54 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Honorary Serb

Carlsberg.


19 posted on 05/02/2023 4:40:16 PM PDT by Fai Mao (Starve the beast and steal its food!)
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To: Libloather

That horrible swill should be in trouble even without the trannie nonsense. Even cheapos like Icehouse or Keystone are comparable. Or you could dilute a good pilsener with some club soda and have the same thing.


20 posted on 05/02/2023 4:43:33 PM PDT by Seruzawa ("The Political left is the Garden of Eden of incompetence" - Marx the Smarter (Groucho))
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