Meet a businessman I know who exemplifies all the qualities we've come to recognize as The American Spirit. He's honest, ethical, fair, dependable, and reliable. Kevin Robson of Central Florida provides an excellent product for a fair price, and is always available when his clients need him. Some years ago when I was writing a twice-weekly column for a local newspaper and hosting a complementing radio program, we made a business decision to "brand" my name, combining the newspaper columns, radio shows, and my public relations business into a total product identity. At the time, the Internet was blossoming and...