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  • PR FIRMS PRAISE JANET JACKSON BREAST STUNT'It Raises the Bar for All of Us,' Says Executive

    02/10/2004 1:38:52 PM PST · by FeliciaCat · 6 replies · 1,334+ views
    Advertising Age ^ | 2/10/04 | Claire Atkinson
    'It Raises the Bar for All of Us,' Says Executive NEW YORK (AdAge.com) -- For those in the business of masterminding public-relations stunts for marketers, Janet Jackson's big expose during CBS's airing of the Super Bowl has raised a serious issue: how to top it. For James LaForce, partner in New York PR agency LaForce & Stevens, the Jackson episode was "extremely successful. ... We love stunts at our agency and she opened the door for more people to take risks," he added. "It raises the bar for all of us." A stunt 'gone right' Whatever the impact on advertisers,...