Biases of the nose By Julie Kirkwood Staff Writer A rose by the name "burnt plastic" would in fact not smell as sweet, scientists announced last week. A team of European researchers conducted odor experiments to see if the label of an odor changes a person's impression of what they're smelling. They asked volunteers to sniff a cheese fragrance. When it was labeled "cheddar cheese" the volunteers rated it favorably. Yet when the same fragrance was labeled "body odor" they found it disgusting. The preference wasn't just talk. The scientists used brain scans and saw that the words "cheddar cheese"...