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  • Young males like 'The Axe Effect' (Moronic cologne ad campaign is apparently working)

    06/28/2006 11:10:04 AM PDT · by presidio9 · 120 replies · 4,610+ views
    South Bend Tribune ^ | June 27. 2006 | MARTHA PATZER
    Spray, delay, and walk away." "Grooming Guru" Kyan Douglas can be overheard dishing this advice to the (formerly) clueless men on TV's makeover show "Queer Eye for the Straight Guy." He knows a little cologne goes a long way. Mike Church wishes his directions were more widely heeded. "People my age, they'll drench it on," the 19-year-old Express Men employee says recently during his shift at Mishawaka's University Park Mall. "It'll just give you a headache." Church doesn't let the poor choices of his peers prevent him from doing it right. He and all three of his brothers, ages 14,...