William Penn, a multi-brand retailer and distributor of writing instruments and accessories, said it has acquired Sheaffer, a 110-year-old iconic American brand, particularly known for its premium fountain pens. The Bengaluru-based firm has acquired the brand from A.T. Cross Company, in a transaction that comprises Sheaffer’s complete product portfolio and licenses, including premium pens, journals and gift sets. William Penn didn’t disclose the acquisition value. As part of the acquisition, it will be taking over Sheaffer’s manufacturing, marketing and retailing across 75 countries including USA, UK, Mexico, Malaysia, Thailand, South Africa, Japan and India, among others. This is William Penn’s...