Firefighters for Bush On March 4, 2004, President Bush released the first television campaign ad of the season. It was a powerful, upbeat, forward-looking message of hope, containing images from his presidency and a vision of a better future. It was also attacked immediately in the press as "exploitative" because the President had included some brief images from 9/11 which featured the crumbled towers and weary firefighters. IAFF president Howard Schaitberger joined the attack, claiming that the President was trying to "capitalize on the image of great heroics and a great tragedy." But other firefighters, incensed at the IAFF's statements,...