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Keyword: dynamicpricing

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  • Don't Waste Your Money | Surge pricing could come to food industry

    03/04/2024 4:00:03 AM PST · by Phoenix8 · 19 replies
    WDRB ^ | 3/4/2024 | Otts
    LOUISVILLE, Ky. (WDRB) -- The blowback has been strong since Wendy's announced last week it will soon start testing dynamic pricing. Wendy's is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers. The fast-food burger chain is now backing down on the idea. Right now, no matter when you pull up to a Wendy's restaurant, the price is the same. But during a conference call earlier this month, Wendy's CEO Kirk Tanner said that the Dublin, Ohio-based burger...