Big Tech consumes more than many countries.. Tech giants Google and Microsoft each consumed 24 TWh each of electricity during 2023, surpassing the consumption of more than 100 countries, new research has claimed. Analysis by Michael Thomas, shared on X, claims both Google and Microsoft consumed the same amount of energy as Azerbaijan, which has an estimated GDP of $78.7 billion. Google’s 2023 revenue stood at $307.4 billion, and Microsoft’s at $211.9 billion. The massive energy usage underscores the substantial environmental impact of these companies. But it also serves as a reminder of their sheer scale, and the positive impact...