Hyundai is standing by its DEI policies and launching a new multicultural marketing campaign — and an executive says that it’s good for business. “In terms of the creative that we’re doing and the work that we’re doing with Culture Brands, it’s born from a recognition that it drives sales, drives the bottom line for the company,” Hyundai Director of Experiential and Multicultural Marketing told Digiday. Culture Brands is Hyundai’s African American Marketing Agency of Record and produced the “Play for the Car” ad campaign. The commercial features a Black couple “finding moments of connection and joy amid the chaos...