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He was on the "Today" show yesterday and sat with the ladies on "The View" this morning. Over the course of the next two months he'll be pretty much everywhere. Mitt Romney's new book "No Apology: The Case for American Greatness" was released yesterday and you might as well get used to seeing him in the headlines again. His 19-state book tour guarantees a certain amount of media coverage. But early readers of Romney's book suggest that there's no chance that "No Apology" will generate the hot-cake-like sales of Sarah Palin's "Going Rogue." The Boston Herald points out that "No...

Former Massachusetts Governor and 2008 presidential candidate Mitt Romney has already decided on a timeline for announcing a possible 2012 run for the White House. Former Massachusetts Governor and 2008 presidential candidate Mitt Romney has already decided on a timeline for announcing a possible 2012 run for the White House. In an interview with MyFox Boston Thursday, Romney insisted he had not yet made up his mind about a second run for the White House. However, the man who finished runner-up to John McCain in 2008 has already envisioned the timeframe for a possible rollout. Asked by MyFox Boston’s anchor...

The second night of Jay Leno’s Tonight Show v 2.0 dominated late night again with a 4.6 household rating/12 share in early household metered markets data from 11:30p-12:30a to Letterman’s The Late Show 3.1 rating/ 8 share. ABC’s Nightline had a 3.0 rating / 7 share and Jimmy Kimmel Live trailed with a 1.7 rating / 5 share. Adults 18-49 data: * “The Tonight Show with Jay Leno” (1.6 rating in adults 18-49) led the time period over CBS’s “Late Show with David Letterman” (1.0) and ABC’s “Nightline (0.9) in fast national “live plus same day” ratings from Nielsen Media...

In a vacuum there’s nothing newsy about this, but 2012 isn’t a vacuum. We’ve talked before about the developing narrative: Palin vs. anti-Palin, “true conservatives” vs. centrists, blue-collar vs. white-collar, and … populists vs. “elitists.” With Beck having brought down the house at CPAC and the GOP in the grip of tea party fee-vah, why oh why would a potential nominee spritz cold water on populism? Branding, dear boy, branding: As Mitt Romney sets out this week to promote his new book, “No Apology,’’ he is also auditioning for a rapidly disappearing role in American politics: a politician who is...