Millionaire heir to the Frito-Lay chip fortune, 44, dies at home just two years after he won battle against leukemia Carter Lay, an heir to the Frito-Lay potato chip company and leukemia survivor, died on Thursday, aged 44. The father-of-two was found in his Los Angeles home after police received a call that there was an unconscious male at the residence. Police found Lay in his bedroom unresponsive. CPR was administered but unsuccessful and Lay was pronounced dead at the scene. An autopsy report is underway, but his death is not believed to be suspicious, according to TMZ.