An update on what we’ve been calling the strangest Google search volume charts out there: US consumer searches for the words “cheap”, “coupon” and “discount”. They are strange because, despite fast-rising inflation, search volumes for each are declining. Here is the Google Trends chart showing search volumes for the words “cheap” (blue line) and “coupon” (red line) from January 2020 to now. ◾As noted in the chart, searches for “cheap” hit their peak at the start of the pandemic (March 2020) and saw similar levels in March 2021 as inflation started to become evident. Since then, however, search volumes for...